AT33SA
MOVING COIL CARTRIDGE
The AT33Sa is the first Audio-Technica MC cartridge model to feature a Shibata stylus. In addition to its superior high-range performance as a line-contact stylus, the Shibata stylus produces mid and bass sound that is strong and rich. The Shibata stylus is mounted on a boron cantilever with a double damper to greatly improve sound quality.

Advanced tapered boron cantilever and reduced weight
The AT33Sa uses a tapered boron cantilever. Tapering the cantilever and revising the number of coil rotations reduce the weight, giving the cartridge better high range performance and wide range reproduction.

Neodymium magnet with dramatically enhanced magnetic energy and permendur yoke
The model uses a neodymium magnet with maximum energy product BHmax of 50 [kJ/m3] and a permendur yoke with high saturation flux density and outstanding magnetic properties, which further enhances the concentrated magnetic field of the coil gap.

Neodymium magnet for dramatically increased magnetic energy
The neodymium magnet provides maximum energy (BHmax of 50[kJ/m3]), while the pure iron yoke provides excellent magnetic properties. Together, they further boast the magnetic field concentrated in the coil gap area.

PCOCC coil
The PCOCC coil enables purer transmission because it is not subject to grain boundaries in the direction of transmission. *PCOCC = Pure Copper by Ohno Continuous Casting process (Monocrystalline high-purity oxygen- free copper)

High-separation, wide response dual moving coil
The basic structure is an original MC type, with separate cylindrical coils to the left and right channels. Since power is generated independently in each of the left and right channels, this structure offers truly superior separation. If the signal from the opposite channel escapes, this can cause intermodulation distortion and have a decisive impact on audio quality and how the stereo sound spreads. The structure of this product ensures a clear and smooth sound. Additionally, the two coils have a reverse-V shape which reduces effective moving mass as seen from the stylus tip, limiting unnecessary movement of the coil and further eliminating distortion.

VC mould limits unnecessary vibration
The VC mould that affixes the coils is made with hard synthetic resin containing potassium titanate to make it highly strong and rigid. This improvement results in a lighter product, which reduces unnecessary vibration.

A tough body designed to be rigid
The product’s housing is made of precision-cast hard aluminium alloy. Hard synthetic resin sandwiching in the structure on the top and bottom suppresses parasitic resonance. This minimises unnecessary noise while enhancing rigidity and the signal-to-ratio.

TRUSTED BY INDUSTRY PROFESSIONALS
Whether it’s on the boardroom table, the stage or in the studio, Audio-Technica products are trusted time and again by industry professionals looking for reliable, lovingly developed audio products for all budgets.
It’s Audio-Technica’s commitment to innovation, customer service and meticulous design that ensure professionals turn to us to provide solutions in conferencing, houses of worship, broadcasting, live sound, recording studios and beyond.

50 YEARS OF DEVOTION TO MUSIC
For over 50 years Audio-Technica has worked alongside leading figures in sports and music broadcast to develop and hone a range of products that deliver on the highest level.
Audio-Technica have developed and delivered products to power the Grammys, World Cup, Super Bowl, Commonwealth Games as well as every Summer and Winter Games from Atlanta 1996 to Sochi 2014.

A LEGACY IN INNOVATION
Founded in 1962 by Hideo Matsushita, Audio-Technica positioned itself immediately as a leader in the manufacture and design of innovative audio products.
It’s expertise in innovation quickly spread to various new fields and led to the development of tone arms, microphones and headphones. Audio-Technica soon became a benchmark in those fields. Making history.
A self-made man and audiophile, Hidéo Matsushita was the former Director of the Tokyo Museum of Modern Art. It all started in his workshop, with the hand crafting of stereo cartridges. 50 years later, Audio-Technica has become a global leader in audio innovation.

A PASSION FOR LISTENING
Humility, passion, creativity and expertise in sound are the core values behind Audio-Technica’s legacy, greatly inspired by its founder - whose imprint on the company’s philosophy is still felt today.
Audio-Technica’s passion for listening evolved in the 70’s, when it started designing headphones, building upon a legacy in innovation, meticulous engineering and artistic design.
Today, Audio-Technica’s audio products have become globally synonymous with consistently high sonic performance paired with impeccable build construction and artistic design.

TWO YEAR LIMITED WARRANTY
All Audio-Technica products come with a two year warranty as standard meaning you can enjoy your product safe in the knowledge that you’re covered.
All Audio-Technica products purchased from Audio-Technica Europe are guaranteed for two years from the date of purchase to be free of defects in materials and workmanship. In the event of such defect, the product will be repaired or replaced without charge*.